2022 is here. How will marketing look like for the IEO/ICOs ecosystem?
Let’s face it; running an Initial Exchange Offering (IEO) or an Initial Coin Offering (IEO) is hard. Within a short period, you have to create a lot of buzz around your company while simultaneously attracting and keeping investors.
Considering that IEOs and ICOs are marketed differently, how do you make your company stand out and deliver the results you promised your investors? One good answer is to improve your crypto marketing strategy, which helps improve your content quality. It will also help you get new customers and provide reasonable investment deadlines depending on the market volatility.
Your Ultimate IEO/ICO Crypto Marketing Agencies
So, we reached out to Top IEO/ICO crypto Marketing agencies and looked all over the internet, and here are some of the best IEO/ICO marketing strategies for 2023.
Many companies are leading cryptocurrency agency focused on helping IEO/ICO founders with marketing and fundraising for startups. They are one of the best in the industry and have a longstanding presence within the crypto community. From what we see and what people are saying about them so far, it sounds like they really have a strong network of investors and media partners.
Best IEO/ICO Marketing Strategies
As you already know, traffic equals funds. So a proper ICO crypto marketing strategy would generate you more money in the long run and reveal some of the top strategies to market and plan your IEO/ICO crypto marketing agencies campaigns.
Strategy 1: Know Your Target Audience
This is like a lifelong strategy. And will still work in 2022. You should target a specific audience, strategically choose a region to enlist your token for sale and target the investors and the cryptocurrency market communities in that region who have interests in the solution you are offering.
Strategy 2: ICO Listings & IEO Aggregators
ICO listing websites help investors know more about your project. You pay for a feature article on a premium website respected by investors and traders community and generate exposure on your product. Some listing websites include CoinGecko and ICO Drops.
It is important to list your IEO on all major aggregators to review your project. High ratings reassure your community and clarify the worth of your product to them.
Strategy 3: Social Media Marketing
Announcement posts using infographics effectively spread the word about your IEO/ICO crypto marketing agencies project and create traffic. With a defined brand, coordinate all your materials, have consistent content and interact with your growing audience.
Strategy 4: Email Marketing and Newsletters
For IEO, this is one of the best content marketing strategies. Newsletters keep your community interested and updated on your project. Capture emails from organic marketing campaigns and people that subscribe to your newsletter and send periodic email blasts. Good tools for conducting email blasts are Mailchimp and hubspot.
Strategy 5: Organic Marketing Campaign
Two popular organic campaigns for ICO/IEO are Airdrop and bounty campaigns. Airdrop involves distributing tokens to your community for completing tasks. This method increases the rate at which freelancers are being paid with your token, thereby widening your community size and creating traffic that can be converted.
Bounty campaigns can be embedded within your site as a subdomain for bounty hunters to complete all their actions transparently and seamlessly. It is an avenue to capture verified email addresses for email blasts and mobilize content for your community.
Strategy 6: Marketing of ICO with Pros
As more exchanges pop up, so do marketing firms promising outrageous returns, but a genuine firm can help you create a market and launch your IEO from scratch. Choose the best strategy to help you get to the top of your IEO/ICO crypto marketing campaign. There are no promises of outrageous returns and know that the market is volatile, so no empty promises are ever made.
With hundreds of IEOs and ICOs popping up in recent times, you need different techniques to help create an engaged community and increase traffic converted to funds. A spectrum of marketing strategies is available, but using the right one will get you the results or returns you have always expected.