Create A New CrossFit Gym Business Plan and Strategy


Gym centers are becoming increasingly common in the present era and time. With people increasingly concerned about their fitness regimes, it is no surprise that gym centers are now available on every other street. If one plans to have a gym center, there are several things that one should consider to make it a success. A CrossFit business plan is the most basic requirement for every business, including a CrossFit Gym. A business plan is a basis for the business to carry out its future proceedings.

Promote Local CrossFit Gym to Get More People

As a CrossFit gym, you have the outstanding opportunity to build a fitness program that helps local businesses and organizations promote physical fitness among their employees. You can also offer remote classes and diversify your trainers to appeal to a wider range of potential customers. By doing so, you can position yourself as a leading expert in physical fitness and help your community lead healthier lives.

How to Attract New Customers to Your Gym: 12 Tips for Promoting at a Gym

  1. Create a CrossFit corporate wellness program.
  2. Offer remote CrossFit classes.
  3. Promote CrossFit events in the community.
  4. Get involved with local charities.
  5. Sponsor a local sports team.
  6. Advertise in local publications.
  7. Display CrossFit promotional materials in local businesses.
  8. Put up CrossFit flyers in local neighborhoods.
  9. Give CrossFit discounts to local employees.
  10. Provide CrossFit tours of the facility.
  11. Diversify your CrossFit trainers.
  12. CrossFit Gym Competitive Analysis

The Mission and Vision of CrossFit Gym Business 

Yes, every gym is different. But, each gym should have a vision of what it plans to achieve in the coming years. The company’s vision statement will show the shareholders what the company intends to accomplish in the upcoming years. Where does it see itself 5/10 years from now, and what possible steps can it look forward to? Similarly, the company’s mission statement defines the goals and aims of the gym center. For example, the aim of the gym center can be to ensure that all the customers get the preferred service they wish for.

CrossFit Gym Market Research

Irrespective of whatever business you are planning for, market research stands out. The key to the success of any business lies in how they perceive the market norms and practices. Understanding the market before proceeding with business activities is essential. Once you thoroughly understand the need, including the customers and the rivals, you will only be able to provide a reasonable marketing strategy. Your CrossFit Gym Business Plan must contain all the possible services you are willing to give customers.

CrossFit gyms offer a fitness experience that is different from traditional gyms and typically smaller and more intimate, focusing on functional fitness. CrossFit is an appealing option for those seeking a more personal and tailored fitness experience.

The number of CrossFit gyms has been growing rapidly in recent years. In 2015, there were nearly 3,000 CrossFit gyms in the United States. This number increased to over 4,500 CrossFit gyms in 2019, with new gyms opening daily.

If you’re considering opening a CrossFit gym, now is the time to do it. The market is ripe for growth, and there is plenty of room for new gyms to succeed.

A recent study shows that 40% of CrossFitters hold post-graduate degrees, and over 50% of CrossFitters earn an annual income of $150,000 or more. With these statistics in mind, it’s no wonder that CrossFit gyms are popping up all over the country.

If you’re thinking of opening a CrossFit gym, Luckily, we’ve compiled some CrossFit gym market research data to help you get started.

CrossFit Demographics

  • The average CrossFitter is between the ages of 25 and 34.- 40% of CrossFitters have a post-graduate degree.
  • The average CrossFitter works out 5 days a week and has been doing so for 2.5 years.- The average CrossFit gym comprises 80% men and 20% women.
  • According to CrossFit. – The average CrossFit gym is 3,500 square feet and has approximately 100 members. – The average monthly membership fee at a CrossFit gym is $145. – The average annual revenue for a CrossFit gym is $1.2 million.

CrossFit Affiliates Countries

There are over 13,000 CrossFit affiliates worldwide.

  • The United States has the most CrossFit affiliates (5,664), followed by Australia (1,313), Canada (1,096), and the United Kingdom (847).
  • Other countries with a significant number of CrossFit affiliates include Brazil (514), Mexico (480), Colombia (358), and Germany (355).

CrossFit Games: Are an annual competition that crowns the “Fittest on Earth.”

  • The first CrossFit Games were held in 2007 and featured just 75 athletes.
  • In 2018, the CrossFit Games featured over 400,000 athletes from all over the world.
  • The Games are held in the summertime, typically in July or August.
  • The CrossFit Games have a purse of over $2 million, with the winner taking home $300,000.

CrossFit Open: Annual worldwide competition that allows anyone to compete.- In 2018, the CrossFit Open had over 400,000 registered athletes.

  • The CrossFit Open is held in the wintertime, typically in February or March.
  • The CrossFit Open is free to enter, and anyone can sign up.
  • The top athletes from the CrossFit Open advance to the CrossFit Games.

CrossFit Sanctionals: These international competitions serve as qualifier events for the CrossFit Games.

  • There are over 100 CrossFit Sanctionals around the world.
  • The CrossFit Sanctionals are typically held in the spring and fall.
  • The top athletes from each CrossFit Sanctional advance to the CrossFit Games.

CrossFit gyms (affiliates) are located all over the world. An average CrossFitter is between the ages of 25 and 34 and works out five days a week for 2.5 years. CrossFitters are typically highly educated, with 40% having a post-graduate degree. CrossFit gyms are made up of 80% men and 20% women.

In 2018, the CrossFit Games featured over 400,000 athletes from all over the world. The CrossFit Games are held in the summertime, typically in July or August. The CrossFit Games have a purse of over $2 million, with the winner taking home $300,000.

Marketing and Sales techniques

After going through the market from a wider lens, the gym center is ready for advertisement. This is the basis on which you plan your business to grow. Ideally, it should mention where the gym center is planning to obtain the market shares from in the beginning. In addition, the business should also mention how they will let people know about their gym center, whether they’ll use digital marketing, newspapers, social media, or websites. This is how they will plan how to advertise their brand.

Powerful CrossFit Marketing Strategies:

As the CrossFit craze continues to grow, so does the competition among CrossFit gyms. If you want your CrossFit gym to stand out from the rest, you need to have a strong marketing strategy.

Here are nine powerful CrossFit marketing strategies that will help you get ahead of the competition:

  1. Offer an excellent starting package: A great way to draw in new CrossFit members and get them excited about your gym. Offer a discount on their first month, or give them a free t-shirt or water bottle.
  1. Start a CrossFit member-of-the-month club: Another way to reward your CrossFit members for their dedication and hard work. Each month, select a member who has shown significant progress or has been particularly active in the gym. Give them a free month of membership or a gift card to a local CrossFit retailer.
  1. Create business partnerships: If you own a CrossFit gym, there’s a good chance that other CrossFit gyms in your area. Why not partner with them? You could offer discounts to members of each other’s gyms.
  1. Have a solid online presence: Make sure your CrossFit gym has a website, is active on social media and other influential marketing techniques to Post regularly, and your content is engaging and informative.
  1. Offer referral discounts: To get new CrossFit members through the door. Offer a discount to members who refer new people to your gym.
  1. Host CrossFit competitions: To get people excited about your gym instead of other competitors without any healthful gym equipment to generate publicity for your business.
  1. Sponsor CrossFit athletes: If you know any CrossFit athletes, consider sponsoring them. That is a great way to get your gym’s name out there, and it can also be a great marketing strategy.
  1. CrossFit-themed prizes: Give away t-shirts, water bottles, or other CrossFit-themed prizes.
  1. Be active in the CrossFit community: Get involved in the CrossFit active community, such by attending CrossFit events, posting on CrossFit forums, or writing blog posts about CrossFit.

Executive Summary

Once the business plan concludes, you should include the final nail in the coffin; The Executive Summary. Usually, the important stakeholders of the business, like the shareholders or potential investors, will only go through the executive summary of the business plans. Hence, it is incredibly essential that people make the executive summary in an ideal manner.

Whether you’re starting your own CrossFit gym or looking to increase the presence of your current one, we hope this business plan has given you some ideas on reaching your goals. Marketing is essential for any business, and it can be incredibly challenging for gyms, which often have to compete with big-box chains. But by using the strategies outlined in this document, you can set yourself apart from the competition and attract new members. 

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