One thing you can be sure about in terms of generating IT leads is the ease of getting them through direct marketing. And with today’s variety of marketing tools available, you can be sure to find one that will fit your IT lead generation needs. Among these is the use of email marketing. And while you might be tempted to use it, since it is a very affordable method of reaching out to most IT businesses, you should take this option with a grain of salt.
- Get a vast returning customer response
- Save Money with Low-Cost Marketing Investment
- The AVG open rate is 22%, Which is a huge achievement
- Overall, the Conversion Rate is 6.05%; instead of social media
- Messages to customers, because 91% of consumers check their email once a day
- Email marketing ROI (Return on Investment) ratio is 4300%
- Build strong relationships and trust with influencers
1. Spam – one sure way to drive appointment setting prospects away from your email campaign is by becoming a spammer. Too often, you send too many emails to the same prospects that they start throwing your message into the trash bin. That will certainly be a waste of your efforts.
2. Unattractive subject lines – just like the packaging of cereals, an email’s ability to grab the attention of prospects is also dependent on the subject line used to describe it. Your email is worthless if it fails to elicit a positive reaction (by opening the message).
How do you know what to use?
Generally speaking, the best email subject lines evoke positive emotions. The following are my favorite: Free – Don’t forget that your message is free! That’s why people will read it! (Although I have never received any free messages, I understand how this works).
3. The senders are unknown names – one sure way to keep your emails from being opened by potential B2B leads is by anchoring them on people the prospects do not know about. Put it this way, if you are a small IT company offering its first product or service, sending emails out to potential buyers will certainly not bring the desired results.
4. Putting attachments on your mail – considering how suspicious people can be of email attachments, especially unsolicited ones, business prospects will not open them at all. If the main body of your message is stored in an attachment, you lose a lot of opportunities to get your message across.
5. Use jargon – want to know the best way to confuse your prospects? Use jargon in your content. That will indeed create a lot of rejections. Many emails often fall into that trap, and you have no chance to clarify whatever term you used there.
6. Failing to give the basics at the start is common with emails meant to drive event participation. If you require prospects to click a link on your emails to get the basic details, you are doing your campaign wrong.
7. Very few calls to action – sure, content is king, but if your emails do not contain something that will compel readers to take action, then you are not doing your campaign right. You will just be wasting your time and effort.
See these mistakes? That is why it might be good to choose a different marketing medium, like social media or IT lead generation. These might be a better choice.